Our Honest Web Design Philosophy...

The three most important elements of any web site are TRAFFIC, RETENTION and CONVERSION. We will address the TRAFFIC Solution on our SEO page later. First you need to have a web site. Ok, people are coming to your website. When they get to your site, you want them to stay on your site and learn more about the product or service you are offering. This is RETENTION. You want to retain their interest so they remain on your site or to bookmark it so they return at a later time. If you retain their interest in your product or service you then want them to act upon the information they have read by either purchasing your product or service, or by making contact with you through e mail, a form or by telephone. This is CONVERSION.

The goal is not to have a site that is really cool because you have flash and animation all over it. And while there is a place for this at times, it is NOT about you being able to show off a motion picture of a site. It is about your site loading as fast as possible and giving the first time viewer the opportunity to get right into the meat of what you are offering. If the potential customer has to wait for a site to load or if they have to hunt around to find the information or product they are looking for, they will hit the backspace button within seconds and move onto your competitor.

Though there are templates and software that allows you to design your own site, it is wise to use a professional who understands Retention and Conversion. We have run across Geeks that can design a technical masterpiece and Artists who can design pages that are beautiful to look at, but unless they have a full understanding of the psychology of retention and conversion your site will just be another website taking up bandwidth on the World Wide Web.

The ICOM Web Solutions Design Team are market driven website designers. They not only have the highest technical skills in the industry, but most of our designers have years of experience as successful website owner/operators. When they design a site, they design from the customer's perspective to create a functional, yet visually pleasing site that promotes retention and conversion. Our marketing and SEO management staff work with our designers to ensure maximum results. The entire ICOM team cares about your business growth.

The ICOM Extreme Makeover Solution - If you currently have a website but feel it is outdated, not pulling in the business you had expected or you no longer have contact with your original designer, please allow ICOM Web Solutions team to review your site and offer a design solution to increase your retention and conversions.

Some of the Sites we have designed:

Please fill out our questioner and one of our design staff will contact you to discuss a design solution that best fits your goals and to request our Free Site Evaluation.